Fleurop at the Tour de Suisse, June 17-21, 2026

For the first time, women's and men's races will take place on the same day. The start and finish will be at the same location, and most of the stages will be held as circuits. This concept strengthens sporting equality and increases proximity to the fans. At the same time, the 2026 Tour de Suisse combines tradition and internationality: the tour will start in Valtellina for the first time and pass through three linguistic regions of Switzerland – a clear commitment to the diversity and Swissness of the Tour de Suisse.

The new format is unique on the UCI World Tour. David Loosli, Sports Director of the Tour de Suisse, comments: «The new format allows us to characterize each stage very clearly. We combine selective profiles, tactical diversity, and iconic landscapes – from alpine passes to explosive finishes.» The focus on more circuits promises more interaction and cycling for all spectators, according to Loosli. In addition, the 2026 route offers many sporting highlights with two races per day.

The 2026 Tour de Suisse will start in Sondrio, Valtellina (Italy). Historically, the region has been closely linked to Graubünden for centuries – which is why Valtellina is still jokingly referred to as the «27th canton» today. The grand finale, on the other hand, will take place in Villars-sur-Ollon (VD). The spa resort in the Swiss mountains combines sporting tradition with an alpine backdrop and represents French-speaking Switzerland at the Tour de Suisse 2026.

Fleurop combines athleticism, speed, and sustainability – which is why it became part of the Tour de Suisse early on. Of course, Fleurop will be there again this year! After each stage, winners can look forward to masterful bouquets. In addition, the VIP trucks will feature cool plants for men, which not only create a good atmosphere among the male audience, but have also long since won over the ladies. And because the VIP trucks travel with the race and are always present, you can meet the green guys at every stage location.

All the tasks and efforts involved in such a big cycling race would be unimaginable without the numerous volunteers. This year, they will also be honored: every day, one person will be named «Volunteer of the day.» They will receive a symbolic Fleurop bouquet, which will be delivered to their home after the race by the local florist.

And last but not least: The tables in the VIP section are adorned with velvet boxes filled with dried flowers, and groups of cool plants for men add a touch of elegance to the room. Beautifully colorful roses also adorn the entrance to the VIP area. But as soon as the VIPs leave, the roses are distributed to the guests – adding a touch of romance and creating a lasting memory of an unforgettable day.

he Tour de Suisse is not only Switzerland's biggest sporting event, it also reflects a current trend: over 3.3 million people in Switzerland cycle regularly. Cycling combines sport, environmental awareness and joie de vivre – and shows how sustainable mobility works. Fleurop is also committed to sustainability. As a leading flower delivery network, Fleurop transfers orders electronically directly to local florists worldwide, strengthening regional trade and reducing CO₂ emissions. For Fleurop, environmental protection, climate change, and sustainable development are more than just words.

Learn more here about Swiss flowers, fair-trade roses, sustainably produced honey and wine, and much more.