Fleurop & Advertising

Fleurop & Advertising

«And who will you be giving flowers soon?»
TV-spots with a difference! That was our motto when we produced new billboard spots at the beginning of the year for the society magazine «G&G - Gesichter & Geschichten» (formerly «Glanz & Gloria», SRF) as well as for the programs «Météo courte» (RSR) and «Meteo regionale» (RSI). For the production of the more than 20 individual spots, we brought our own employees in front of the camera.
People instead of flowers
«And who will you be giving flowers soon?» That's the fundamental question in all the emotional, funny and sometimes surprising spots that can now be seen on Swiss television. By the way, Fleurop does not show a single bouquet of flowers. Rather the flower delivery network puts the people behind the flowers in the foreground.

Because whether grandpa, aunt, sweetheart or dear mummy - a spontaneous flower greeting triggers true joy, especially in such difficult times of a pandemic. Flowers overcome borders and make for smiling faces. And this was also the case for the employees of the Fleurop branch, who prepared themselves for the newly produced TV commercials.

Insourcing instead of outsourcing
Fleurop thus impressively demonstrates that the creation of high-quality commercials does not always have to be associated with high agency costs. «The spots should come across as authentic and natural», says Rinaldo Walser, COO and Head of Marketing at Fleurop-Interflora (Schweiz) AG.

«And who comes across as more authentic than our own employees, who interact with our valued customers every day on the phone or via live chat?» But insourcing was also applied in the area of creation - from the creation of the storyboard to the choice of music, props and shooting location. Only for video production and editing did Fleurop turn to a professional partner, Filmzimmer.ch.

Studio ambience instead of open-plan office
The campaign was obviously well received by Fleurop employees. A large number of people from various departments such as customer service, call center, IT and accounting came forward straight away. And that the motivation was extremely high is also impressively confirmed by the responsible project manager from the Fleurop marketing team, Claudia Boller (Communications): «Our employees even thanked us for allowing them to be part of the campaign. Some of them were a little nervous at first, but in the end we had at least one very good take of each person.»

By the way: this spring, Fleurop employees will also appear in front of French- and Italian-speaking audiences in the programs «Météo courte» (RTS) and «Meteo Regionale» (RSI).

Spots for Fleurop and Fleurop Corporate Services

Do you give flowers to your aunt for her birthday ... or to your sister for the birth of her first child ... or rather to a colleague on the occasion of the 10th anniversary of his employment? The possibilities are manifold. But one thing always remains: flowers cause joy and other emotions in the person receiving the gift. Take a look for yourself.
Find the rest of the videos on our YouTube-Channel.  

Spots for Männerpflanze (plants for men)

Since 2018, they have complemented our Fleurop range and are available both online at fleurop.ch and 120 Männerpflanze-distribution partners throughout Switzerland.  
You can find more videos on männerpflanze.ch.