Fleurop & Advertising
TV-spots with a difference! That was our motto when we produced new billboard spots at the beginning of the year for the society magazine «G&G - Gesichter & Geschichten» (formerly «Glanz & Gloria», SRF) as well as for the programs «Météo courte» (RSR) and «Meteo regionale» (RSI). For the production of the more than 20 individual spots, we brought our own employees in front of the camera.
Because whether grandpa, aunt, sweetheart or dear mummy - a spontaneous flower greeting triggers true joy, especially in such difficult times of a pandemic. Flowers overcome borders and make for smiling faces. And this was also the case for the employees of the Fleurop branch, who prepared themselves for the newly produced TV commercials.
«And who comes across as more authentic than our own employees, who interact with our valued customers every day on the phone or via live chat?» But insourcing was also applied in the area of creation - from the creation of the storyboard to the choice of music, props and shooting location. Only for video production and editing did Fleurop turn to a professional partner, Filmzimmer.ch.
By the way: this spring, Fleurop employees will also appear in front of French- and Italian-speaking audiences in the programs «Météo courte» (RTS) and «Meteo Regionale» (RSI).
Do you give flowers to your aunt for her birthday ... or to your sister for the birth of her first child ... or rather to a colleague on the occasion of the 10th anniversary of his employment? The possibilities are manifold. But one thing always remains: flowers cause joy and other emotions in the person receiving the gift. Take a look for yourself.