Finreon inspires customers with a charming campaign

Finreon Ltd. had countless bouquets delivered in Switzerland and abroad and caused great enthusiasm. CEO Dr. Ralf Seiz still looks back with pleasure.

Dr. Seiz, your company ordered a lot of tulip bouquets at the beginning of spring. Who were they for?

We wanted to show our appreciation to our customers and business partners in Switzerland and abroad for their loyalty and patronage.

Why did you choose flowers?

The target audience was almost 90% male. As they don't usually receive flowers, we thought they would react particularly positively. But of course, flowers are also well received by women.

Why did you decide on spring?

For many, it's their favorite season. I think we're automatically more open and receptive. It's a good condition for such an action. So, we opted for white tulips, in keeping with the season. Tulips are one of the favorite flowers in spring, and white gives an impression of style and elegance.

And were your expectations met?

To be honest, they were exceeded. The surprise and enthusiasm were great. As an asset management service provider, we're usually perceived as austere. All the more reason to appreciate this rather poetic campaign.

Did you include personalized card texts?

Yes, we even had a card designed with flowers and a custom text written especially for this floral greeting. This has increased the joy and attention even more.

Was there any feedback?

Lots, some with photos. Some showed the bouquet with delighted recipients, others the spring greeting in a professional or private setting. One customer confessed that he had initially hoped to have a secret female admirer... but then brought the bouquet to his girlfriend. She was so pleased that he decided to repeat the gesture in the future.

How did you experience the cooperation with our Corporate Services and our florists?

My experience has been very positive. Whether it was the corporate service or the florists, everything was very professional, and I can well imagine using flowers again on another occasion in the future.

Would you like to find out more?
You can reach us at [email protected] or by telephone on 044 751 82 80.

Do you also like flowers? And which ones in particular?

Well, I really like flowers, especially white lilies. Their elegant appearance and refined scent have long seduced me.

Dr. Seiz, thank you for the interview.

Dr. Ralf Seiz is CEO and owner of Finreon Ltd.
He is also a lecturer at the University of St.Gallen (HSG) and a member of several boards of directors and foundations.
Dr. Ralf Seiz has many years of proven experience in asset management, pension finance and mathematical finance.