How assortment, attributes and names came into being
Plants for men? This thought came spontaneously to Fleurop-COO Rinaldo Walser when he discovered his love for the house jungle.
«I saw that many of my male acquaintances also have plants at home. And, of course, I noticed what we guys needed: Plants have to be easy to care for.
In addition, the pot should be included so that the plant can be bought and placed ready to use.» That was the beginning of a great idea.