Young Edition

With the Young Edition, the young florists from the ranks of our Fleurop partner stores express their creativity. Participants submit their bouquet creations to Fleurop. Our fans and followers then select their favorite via Facebook & Instagram. The winning bouquet can be ordered the following month at
«Young Edition» designed by Massimo
Our current bouquet comes from Massimo from the flower store Urech Garten AG in Chur.

Massimo is 18 years old and is still in training.

We are happy to offer his bouquet creation the whole month of September on
«Every day is a new challenge and full of surprises»
The most beautiful thing about our profession is that every day we get to surprise someone with flowers and awaken emotions. We design for every life situation the appropriate floral decoration. Our greatest gift is when the customer leaves our store with a happy smile. Every day is a new challenge for me and is full of surprises.

In this bouquet is the magic of the coming late summer. The color combination gives freshness and looks harmonious.
Interview with Massimo

What inspired you to create the current Young Edition bouquet?

I based this on nature in September, from the first change in leaf color to the slight shades of yellow and orange.

What trends do you notice as a young florist?

I especially notice the boho style, which is still very popular. But vintage also goes down well with customers. In addition, modern creations are in demand. This can sometimes be unusual and asymmetrical. Finally, customers love the classic look. Sometimes I try to break new ground with customers and venture into a new style with them. Of course, always in such a way that they like the result.

Why do you find flowers suitable for young people?

You can give flowers in all situations in life, whether you're in love, someone is getting married or it's their birthday.  Flowers are always appropriate.

Do you also want to vote for the winning bouquet for the next Young Edition? Then follow us on Instagram.

More about Fleurop Young