How Switzerland discovered Mother's Day

Who invented it? No, it wasn't the Swiss. But because we love our mommies, we couldn't help but introduce it.
In Switzerland, the YMCA youth organisation and the Salvation Army took up Mother's Day as early as 1914 and 1917 respectively.

But since they only made the day known in their respective institutions, they were not really successful. Nevertheless, they seem to have set something in motion. Because in the late twenties there were first public appeals. These were signed by well-known personalities, such as Juliette Musy, the wife of the then president of the Swiss Confederation.
This ultimately led to Mother's Day being recognised as a festive day in Switzerland in 1930 and set at the second Sunday in May. The public was made aware of it through press articles, leaflets and posters, so that it finally experienced its breakthrough.

Soon Mother's Day became an affair of the heart for young and old alike. And it still is, to this day.

Mother's Day gifts that come from the heart

Voucher «From the Heart» (PDF)
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Voucher «From the Heart» (PDF)
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For the favorite person
From CHF 75.00
Voucher «Thank You» (PDF)
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Voucher «Thank You» (PDF)
From CHF 25.00
Voucher «Just Because» (PDF)
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Voucher «Just Because» (PDF)
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Learn more about Mother's Day